Fashion Nova, which is known for its under-$50 bodycon dresses and skirt/crop-top situations favored by Cardi B (as well as Kylie Jenner) and the Instagram set, is making its way into the beauty world with its first-ever makeup line. As if Fashion Nova hadn't already cleared out your wallet in the pursuit of dressing like the rapper, prepare to just throw your money at the fashion brand now.
In an interview with Business of Fashion, Fashion Nova CEO Richard Saghian revealed that the brand is gearing up to expand well beyond its current offerings. "We are transforming FashionNova.com into a one-stop shop lifestyle destination," Saghian said, noting that part of the plan includes a launch of a makeup line called Nova Beauty.
While Fashion Nova currently has a few basic beauty offerings on its site — NYX lip glosses, various fake eyelashes, and blinged-out makeup brushes from Bebella Cosmetics, to name a few — this would mark the first time that it would be developing products of its own. Eventually, says Saghian, the brand wants to expand its beauty offerings to rival those of Sephora and Ulta.
Fashion Nova isn't the first fast fashion brand to make its foray into the beauty world. Topshop, Boohoo, and PrettyLittleThing have all introduced their own beauty offerings recently, giving Internet fans a dose of drugstore-priced beauty from somewhere other than an actual drugstore.
Sadly, the Nova Beauty rollout won't happen until later this year or early next, so it will be some time before we'll be able to paint our lips and eyelids with any Fashion Nova originals. In the meantime, though, you will be able to get your hands on some of the pieces that Cardi B collaborated on with the brand, which should be enough of a dose of Fashion Nova to hold you over until 2019.
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