I'm not on TikTok for the beauty trends – shocking, coming from someone who writes about beauty for a living,
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Graphic Eyes Is One of the Biggest Makeup Trends of 2022
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
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Rihanna Just Singlehandedly Started a Blood-Red Eyeliner Trend
Rihanna has made it very clear to us that she can pull off a reverse cat-eye — and anything else
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The Exact Products Behind Meghan Markle's Bright Purple Cat-Eye
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
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This Nail Artist Put Real Braces on Her Vampire-Teeth Manicure
You know, not all vampires are simply reborn with straight teeth. Just like everyone else, sometimes vampires need braces to
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Noami Osaka's 3D Manicure Is Covered in Rainbow-Colored Bears
Naomi Osaka's nails have been going places that some people only ever dream of seeing — aka Rome and all
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This TikTok-Viral, Oil-Absorbing Rollerball Is Like a Filter in a Stick
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
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Chlorophyll, Probiotics Top Beauty Ingredients for 2022
Clinical skin care may have exploded during the pandemic, but new data points to a redirection to natural ingredients in
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Sephora Acquiring U.K. Online Prestige Beauty Seller Feelunique
PARIS – It’s a done deal: Sephora is acquiring Feelunique, giving it a strong foothold in the lucrative U.K. beauty
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EXCLUSIVE: The Nue Co. Raises $25M in Series B Funding, With Plans for Expansion and Beauty
The Nue Co. — the growing wellness brand — has raised $25 million in a series B funding round, led
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