Frustration with the process of purchasing makeup online, only to be disappointed when products arrived and didn’t meet expectations, prompted
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After Declaring Minimalism Dead, Il Makiage Readies for U.S. Relaunch
Is minimalism dead?It is if you ask Il Makiage, which is spending $8 million on a marketing campaign in Manhattan
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Fast Beauty: New Business Models Cause Industry-wide Shift
There is barely time for planning at nine-month-old fast-beauty start-up Be for Beauty. The business, which has already attracted major
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HollywoodLife.com Unveils First Beauty Awards
HollywoodLife.com has revealed the winners of its first beauty awards. Over 120 products were awarded across the mass market and
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Jimmy Choo Is Plotting a Makeup Range
LONDON — Following the launch of its latest fragrance, Fever, Jimmy Choo is swinging an even bigger spotlight onto accessories and
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Emerging Brands Challenge Big Names in the Middle Eastern Beauty Industry
MILAN — Everybody loves an underdog.Especially when underdogs are indie cosmetic brands that are delivering beauty consumers’ expectations in a
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Beautycon Festival NYC Moves Into Manhattan
Beautycon Festival NYC is busting out of Brooklyn this year and taking up residence at the Jacob K. Javits Convention
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Jill Scalamandre Adds to Duties at Shiseido
Jill Scalamandre, president of Shiseido’s Global Makeup Center of Excellence, is taking on additional responsibility as president of global marketing
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