Learned connections between stimuli and reward—like the positive emotions associated with popular brands—have a powerful influence over our future decisions.
Read more
Home »
Who am I? How our perceived sporting ability influences our identity
Are you good at sport? Do your parents think you’re good at sport? And how do those perceptions influence your
Read more
Our intestinal microbiome influences metabolism—through the immune system
Research tells us that the commensal or “good” bacteria that inhabit our intestines help to regulate our metabolism. A new
Read more