Health News

Shoppers more likely to pay for upgrades when extra cost is an ‘add-on’: ‘Mathematically, it’s the same, and on consideration we can see that, but intuitively add-on prices just feel less expensive,’ says researcher

Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed

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Health News

Artificial intelligence could be ‘game changer’ in detecting, managing Alzheimer’s disease: Study introduces machine learning as new tactic in assessing cognitive brain health and patient care

Worldwide, about 44 million people are living with Alzheimer’s disease (AD) or a related form of dementia. Although 82 percent

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Health News

Computer system transcribes words users ‘speak silently’: Electrodes on the face and jaw pick up otherwise undetectable neuromuscular signals triggered by internal verbalizations

MIT researchers have developed a computer interface that can transcribe words that the user verbalizes internally but does not actually

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