While chatting with Shea Couleé recently, she walked Allure through her application routine for false eyelashes. Turns out, the RuPaul's
Read more
Home » Beauty & Balance »
Beauty Brands’ Race Is On to Enter China Directly
PARIS — On your marks, get set — go! The race is now on for French beauty companies, and no
Read more
Essie Goes Vegan, ‘Eight-Free’
Essie ended 2020 on a high note. As of the end of last year, the brand is only producing formulas
Read more
Wellness Trends to Watch in 2021
“Personalization is the future — if you can afford it,” said Beth McGroarty, director of research at the Global Wellness
Read more
Millie Bobby Brown Acquires Majority Stake in Florence by Mills
Millie Bobby Brown has purchased a majority stake in her Gen Z cosmetic and skin-care brand Florence by Mills. Beach
Read more
Eutopia VC Fund Raises 100 Million Euros
PARIS – Eutopia, the early-stage venture capital fund focused on sustainable consumer startups, has closed a 100 million euro round
Read more
Unilever’s Sunny Jain Lays Out His Strategic Vision
Sunny Jain had only been at Unilever for nine months before his new hometown of London began locking down in
Read more
My Chemical Romance Makeup Exists, and I'm Not OK (I Promise)
Here's a hot take for you: I don't think there was ever such thing as an "emo phase" for tweens
Read more
Beauty Review Platform Supergreat Raises Series A Led by Benchmark
Beauty review platform Supergreat has raised $6.5 million in a Series A round of funding led by Silicon Valley venture
Read more
Violet Grey Slashed the Prices of These Luxury Beauty Brands for Black Friday
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
Read more