It's easy to feel like there's nothing new in beauty anymore. We've seen it all, haven't we? Rainbow highlighters, eyeliner
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Elle Macpherson’s WelleCo Aims to Be a $200 Million Brand
Just six months after entering a small number of brick-and-mortar doors in the U.S., Elle Macpherson is opening a New
Read moreAmazon Can Be Marketing Tool for Mass Skin-care Brands
As beauty sales in the mass market remain flat or in decline depending on the week, brands that traditionally sell
Read moreM.A.C. Is Launching a Matte Lipstick That Somehow Feels Like a Balm
Matte lipsticks have a reputation for drying out your lips, but M.A.C.'s next lipstick line seems like it's formulated specifically
Read moreNational Beauty Science Institute Hosts Master Class in Paris
PARIS — Judy Price’s mission to make the beauty world a more sustainable place just notched up a gear, after the
Read moreBest of Beauty Awards: The 28 Most Amazing Beauty Steals of 2018
For modern beauty enthusiasts, few feelings are quite so satisfying as discovering the perfect product at an equally exceptional price
Read moreAll the Fragrance Winners of Our Best of Beauty Awards 2018
For this year's Best of Beauty Awards, we've spritzed, splashed, and slathered on countless scented products to find the very
Read moreBest of Beauty Awards: The 33 Best Skin-Care Products of 2018
Perhaps the most difficult — but most gratifying — category to test is skin care. Results aren’t instantaneous. Sometimes it
Read moreEXCLUSIVE: Sephora and Memebox Collab for K-beauty Line, Kaja
Kaja, a new K-beauty makeup line, is launching at Sephora. The 47 stockkeeping-unit lineup is the result of a year's
Read moreMaybelline Is Launching the Tattoo Studio Brow Pomade — and It's SO Affordable
Brows are important. Anyone who says otherwise is either living in a bubble or trying to sabotage you. That said,
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