Beauty & Balance

Why This Waterproof Mascara Is Trending All Over Pinterest Right Now

There are few beauty products as hotly debated as waterproof mascara. No lie: There are those who won't touch the stuff with a 10-foot pole because they claim the removal process is painful and not worth it, but those who are on board with it tend to be pretty diehard.

The aforementioned superfans have been taking to Pinterest this summer to search for long-lasting, sweat-proof makeup, with waterproof mascara serving as one of the most saved items on the image-sharing site. It's not just any waterproof mascara, though. People seem to be especially partial to Lancôme's Monsieur Big Waterproof Mascara right now, seeing as our friends over at Pinterest informed us that saves for it have spiked over 316 percent since April.

It's no surprise, really, considering the brand's original version of the mascara is a best-seller and fan-favorite pick among the masses. In fact, our beauty director says it's like "false lashes in a tube", so you know it's legit. And she's not exaggerating: Both formulas add extreme volume and length (with zero clumping) to the point where strangers will stop to ask you about your lashes. Basically, if you're someone who loves themselves a dramatic, ultra-fluttery lash look — and one that stays put all day — then you definitely need to give this one a go.

What's more: If you've got a solid oil-based cleanser in your possession (this breaks the stubborn formula down in seconds), then it's essentially just like any other mascara, except for the fact that you can cry yourself through a hundred of those soul-crushing dog adoption videos without it budging.

It's $25 at Sephora (or sephora.com), should you prefer online shopping). While the price tag is not exactly cheap, can't we all agree that amazing, invincible lashes are simply priceless?

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