Many Americans use a ride-hailing service — like Uber or Lyft — to get to and from work. It provides
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Shoppers more likely to pay for upgrades when extra cost is an ‘add-on’: ‘Mathematically, it’s the same, and on consideration we can see that, but intuitively add-on prices just feel less expensive,’ says researcher
Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed
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Bad to the bone or just bad behavior? Psychologist examines how perceptions of human morality influence behavior
Hannibal. Voldemort. Skeletor and Gargamel. It’s hard to imagine any nefarious villain having redeeming qualities. But what if someone were
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Big data says food is too sweet
New research from the Monell Center analyzed nearly 400,000 food reviews posted by Amazon customers to gain real-world insight into
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Cognitive enhancers to boost abilities at work considered acceptable by the public: Cognitive enhancement has become increasingly accepted for adults in the workplace, but not students or athletes
The general public largely views the use of cognitive enhancers such as Adderall as an acceptable practice when used by
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Was the restaurant really that bad — Or was it just the rain? Study finds weather affects customer evaluations
There are a few things that will result in poor customer reviews of a restaurant: bad service, bad food —
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When it comes to learning, what’s better: The carrot or the stick?
Does the potential to win or lose money influence the confidence one has in one’s own decisions? Does either of
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Family businesses should prepare for the unexpected if next generation to succeed
Family businesses looking to the next generation to take over need to prepare themselves for unexpected events — such as
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What are you looking at? How attention affects decision-making: Eye-trackers show that what you gaze at influences your choices
Scientists using eye-tracking technology have found that what we look at helps guide our decisions when faced with two visible
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The richer the reward, the faster you’ll likely move to reach it
If you are wondering how long you personally are willing to stand in line to buy that hot new holiday
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