Health News

Review calls for more positive health messaging around fertility

pregnant couple

  • Frame fertility awareness messages with reproductive autonomy in mind and aim to be inclusive of those who do not represent the traditional nuclear family.
  • Be empathetic and steer clear of blame.
  • Avoid scaremongering and offer a positive angle.
  • Give due consideration to both women and men in fertility health messaging.
  • Tailor the messages to particular contexts and audiences and develop resources in close collaboration with the target groups.

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