A peanut butter and jelly sandwich is arguably one of the most comforting foods ever. It’s delicious, filling, and brings the nostalgia with every bite. Smucker’s Uncrustables has recreated the classic lunch with its thaw-and-eat closed sandwiches in different flavors. Now the brand is stepping into new territory with warm bites and roll-up sandwiches.
“We are excited to expand the Uncrustables brand by offering more lunch and snack options to the platform,” Mark T. Smucker, president and chief executive officer, said during the company’s presentation a the Consumer Analyst Group of New York Conference on Feb. 19. “The launch includes a line of thaw-and-eat roll-ups, including varieties of meat and cheese and a line of heat-and-eat bites featuring barbecue chicken and taco varieties.”
It looks like those new varieties are starting to roll-out on shelves, because Instagram account @foodiewiththebeasts, via @steven814, has shared four photos of them at Target.
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The Taco Bites consist of bread that’s filled with beef crumble, cheese, salsa, and taco seasoning. The BBQ Chicken Bites have bread casing that’s stuffed with all-white meat chicken and barbecue sauce. Both types come frozen, so all you have to do is heat them (we’re guessing in the microwave) and eat. Each box comes with three packs of two bites, so they’re easy enough to throw in your bag for a warm lunch at the office.
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As Smucker’s mentioned, there are also new Uncrustables Roll-Ups that look like little pinwheels. The Turkey & Colby Jack Roll-Ups are made up of flatbread that’s filled with smoke turkey breast, Colby Monterey jack cheese, Neufchâtel cheese, and seasoning. There are also Uncured Ham & Cheddar Roll-Ups that include flatbread, uncured ham, cheddar cheese, and Neufchâtel cheese. These are more similar to the peanut butter and jelly ones, in respect of that you can just thaw and eat them. These boxes have three packs of four roll-ups.
Although it seems that the Uncrustables Bites and Roll-Ups have just began hitting the freezer aisle, it’s worth taking a peek into your grocery store to see if they’ve made their way there yet. After all, taco Tuesday comes along every week, and this is a fun way to celebrate without much cooking.
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