Budget-savvy shoppers, the wait is finally over. Another round of Ulta Beauty's famed Gorgeous Hair Event is here, which means it's time to fill up your shopping cart with hair-care products and tools that are — and I cannot emphasize this enough — 50 percent off, with the exception of a few weekly deals.
We're talking editor-approved brands you rarely find on sale such as T3, Color Wow, Madison Reed, The Mane Choice, Redken, and more. There are even a few 2020 Allure Best of Beauty winners you definitely need to snap up and try for yourself. (We're clearly not biased.)
If you're a Diamond or Platinum Ultamate Rewards member, you're extra lucky. You'll notice that Ulta has put aside a few deals especially for you. And if you feel comfortable going to a salon, you can even treat yourself to a cut and style at The Salon at Ulta Beauty for 50 percent off. (Of course, read up on safety protocols beforehand and wear a damn mask.)
Every day from now until October 24 is packed with deals that'll upgrade your hair-care routine and make your hair, no matter the condition, look and feel healthier. We recommend setting reminders so you don't miss out on a single deal. Actually, scratch that. We listed out every one of them below to make the sale even easier to navigate. Be sure to bookmark this page so you know exactly where to find them. You're welcome — and happy shopping Ulta Beauty's Gorgeous Hair Event.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Week One Deals
Hot Buy of the Week: Get a free full-size Drybar Hot Toddy Heat Protect Mist with any $25 Drybar purchase
Thursday, October 8
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Alterna CC Caviar Cream (5.1 ounces only), usually $42, on sale for $21
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Color Glosses at The Salon at Ulta Beauty (appointment only), usually $45 to $90, on sale for $23 to $45
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All Rusk products, usually $5 to $22, on sale for $2 to $11
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Gold ‘N Hot Professional Ionic Soft Bonnet Dryer, usually $50, on sale for $25
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Select Ouidad stylers, usually $22 to $50, on sale for $11 to $25
Friday, October 9
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Elchim 3900 Healthy Ionic Hair Dryer, usually $199, on sale for $100
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dpHUE Root Touch Up products (including the Best of Beauty-winning Root Touch Up Kit) usually $28 to $32, on sale for $14 to $16
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All We Are Paradoxx products, usually $25 to $40, on sale for $13 to $20
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Drybar Sparkling Soda Shine Mist, usually $28, on sale for $14
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Select Pureology products (Diamond and Platinum members only), usually $9 to $32, on sale for $5 to $16
Saturday, October 10
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Bed Head A Wave We Go Adjustable Deep Waver, usually $40, on sale for $20
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Bumble and bumble Bb. Hairdresser's Invisible Oil Soft Texture Finishing Spray, usually $32, on sale for $16
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It's a 10 Miracle Mask (17.5 ounces only), usually $53, on sale for $26
Week Two Deals
Hot Buy of the Week: 30 percent off select Paul Mitchell Products
Sunday, October 11
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Redken Extreme Anti-Snap Anti-Breakage Leave-In Treatment and One United Multi-Benefit Treatment Spray, usually $22 to $36, on sale for $11 to $18
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CHI For Ulta Beauty Tempature Control Hairstyling Iron (Pink or Red)*, usually $100, on sale for $50
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All The Mane Choice products (including the 2020 Best of Beauty-winning Prickly Pear Paradise Apply To Dry Overnight Mask), usually $12 to $28, on sale for $6 to $14
Monday, October 12
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T3 Convertible Barrels Collection, usually $95 to $100, on sale for $48 to $50
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NatureLab. Tokyo Shampoo and Conditioner, usually $14, on sale for $7
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Grow Gorgeous Original and Intense Hair Density Serums, usually $35 to $50, on sale for $18 to $25
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All Manic Panic products, usually $5 to $8, on sale for $10 to $16
Tuesday, October 13
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SheaMoisture Hair Masques, usually $13, on sale for $8
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Macadamia Professional Repair Masques, usually $36, on sale for $18
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Select Sexy Hair products, usually $19 to $20, on sale for $9 to $10
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BlondMe Shampoos, Conditioners, and Masks, usually $20 to $53, on sale for $10 to $27
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Volt Instant Beard Color, usually $28, on sale for $14
Wednesday, October 14
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Pravana Intensive Therapy and The Perfect Blonde Leave-In Treatments and The Perfect Blonde Masque, usually $20 to $23, on sale for $10 to $11
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Select Nioxin treatments, usually $41 to $54, on sale for $21 to $27
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Eva Nyc Spectrum Far-Infrared 1" Styling Iron, usually $80, on sale for $40
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Eva Nyc Shapeshifter Texturizing Hairspray and City Grit Matte Texture Spray, usually $12, on sale for $6
Thursday, October 15
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Tangle Teezer Original Brushes, usually $12, on sale for $6
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Aquage SeaExtend products (excludes liter and travel sizes), usually $9 to $56, on sale for $5 to $28
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All Bosley products, usually $9 to $56, on sale for $5 to $28
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DevaCurl High Shine Multi-Benefit Oil and Light Defining Gel (excludes liters), usually $24 to $29, on sale for $12 to $15
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DevaFuser Universal Diffuser For All Curlkind, usually $50, on sale for $25
Friday, October 16
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Color Wow Root Cover Up (a 2020 Best of Beauty Winner), usually $35, on sale for $17
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Hot Tools Professional Black Gold Multi-Styler Heated Brush, usually $100, on sale for $50
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All Hask products, usually $3 to $9, on sale for $1 to $4
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Select Tyme products, usually $20 to $60, on sale for $10 to $30
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Matrix Biolage HydraSource Jumbos (Diamond and Platinum members), usually $30 to $32, on sale for $15 to $16
Saturday, October 17
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InStyler Turbo Max Ionic Dryer, usually $100, on sale for $50
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IGK Thirsty Girl Leave-In Conditioner, usually $28, on sale for $14
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Fekkai Full Blown Volume Collection, usually $20, on sale for $10
Week Three Deals
Hot Buy of the Week: 25 percent off T3 Convertible Curling Collection and Living Proof masks and color care products
Sunday, October 18
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All TGIN products (excludes packets), usually $12 to $18, on sale for $6 to $9
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Matrix Total Results Masks, usually $24, on sale for $12
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T3 Cura Luxe Hair Dryer, usually $285, on sale for $143
Monday, October 19
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All CHI Products (excludes liter and travel sizes), usually $7 to $50, on sale for $3 to $25
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Olivia Garden EcoHair Brush Collection, usually $16 to $23, on sale for $8 to $11
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All Naturalicious products, usually $12 to $76, on sale for $6 to $38
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All Seed Phytonutrients products, usually $18 to $28, on sale for $9 to $14
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CHI Lava Curl Shot, usually $130, on sale for $65
Tuesday, October 20
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Alterna Caviar Replenishing Moisture Shampoo and Conditioner (excludes jumbo sizes), usually $34, on sale for $17
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Select Keratin Complex styling products, usually $30 to $63, on sale for $15 to $32
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All Marc Anthony products, usually $3 to $9, on sale for $1 to $4
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Four Reasons Color Mask Hair Toning Treatment, usually $28, on sale for $14
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All Sultra products, usually $89 to $189, on sale for $45 to $95
Wednesday, October 21
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Bondi Boost best sellers (Hair Growth Shampoo and Conditioner; Intensive Growth Spray), usually $20 to $24, on sale for $10 to $12
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Redken Oil for All Invisible Multi-Benefit Oil, usually $34, on sale for $17
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All Frizz Defense products, usually $13 to $70, on sale for $7 to $35
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All BioSilk products (including the Best of Beauty-winning Silk Therapy with Natural Coconut Oil), usually $16 to $50, on sale for $8 to $25
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All Cake products, usually $3 to $9, on sale for $1 to $4
Thursday, October 22
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Joico K-Pak Color Therapy treatments, usually $23 to $32, on sale for $11 to $16
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Signature Haircut & Style at The Salon at Ulta Beauty (appointment only), usually $45 to $95, on sale for $23 to $48
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All Voir products, usually $20 to $34, on sale for $10 to $17
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Sebastian Dark Oil Collection (excludes liters), usually $18 to $48, on sale for $9 to $24
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Curious Brushes by Nick Stenson, usually $40 to $60, on sale for $20 to $30
Friday, October 23
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Madison Reed Radiant Kits, usually $27, on sale for $13
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Hot Tools NanoCeramic Curling Iron, usually $60, on sale for $30
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DevaCurl SuperStretch, usually $30, on sale for $15
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All Neuma products (excludes travel sizes), usually $23 to $40, on sale for $12 to $20
Saturday, October 24
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Kenra Shampoos and Conditioners, usually $16 to $19, on sale for $8 to $10
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Select Curlsmith stylers, usually $26 to $27, on sale for $13 to $14
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Croc LED Black Titanium 1" Iron, usually $99, on sale for $50
Don't wait — shop all of the amazing deals from Ulta Beauty's Gorgeous Hair Event on ulta.com from now until October 24.
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