Worrying news come from the Red cross: The willingness of Germans to donate blood, would have to increase significantly to cover the increasing demand. Whether a clever marketing campaign helps?
The population change is threatening from the point of view of the German Red cross in the long term care of the Sick, with blood donations in Germany. "100,000 donors from falling, and in many areas of the Nachwuchs" missing;, Martin Oesterer from the German Red cross said in front of the world blood donor day on Friday. "The solidarity blood donation system wankt", the head of the DRK-blood donation service Baden-Württemberg-Hessen, Mannheim, Germany. Add to this that in Germany as the only country in Europe, the number of hospital treatments and the proportion of patients increases over 65 years of age with an increased need for blood.
Efforts to the blood-saving treatment could not close the gap due to the ageing of the society. "If not more people to engage in the long-term security of supply with necessary preparations from donor blood gefährdet", stresses Oesterer.
Many people could, only a few make it
The difference between donors and those who could do this is huge. Only about three percent of the population donating, but around 33 percent of the donation are suitable. This potential wants to highlight the Red cross. The blood of every healthy adults up to 73 can donate. Years of age, men up to six Times that of women up to four Times in a year. In the case of a preliminary investigation of the Suitability for blood donation is checked on a daily basis.
In Germany, every third person is instructed at least once in the life on the donated blood of his fellow man. Artificial there are no Alternatives, according to the aid organization. In the year 2018, approximately 253.000 or 105.300 human blood at the German red cross in Baden donated-Württemberg and Hesse.
Currently, the six non-profit red cross blood donation services, can guarantee nationwide provision of every day of 12,000 of the needed canned food, the equivalent of 75 percent of the total requirement. The Rest comes from private blood transfusion services and state municipal services, often at University hospitals.
The campaign for the world blood spendertag 2019 under the Motto "Missing Type – only wenn's missing, fällt's auf". In the case of the national campaign of blood donation services of the Red cross partners, associations and persons of the public life, draw attention to the theme of blood donation. As an Ambassador for athletes such as Leon Goretzka, Sami Khedira, Christian Ehrhoff or Kevin Kuske from 11 without. June onwards, the letters A, B, and O, which stand for the blood groups A, B and Zero. Do this in Logos, text, or Social Media posts. The goal is to win by the end of the year, 100,000 new donors.
Do you want to donate blood? On the side of the blood donation service, you can see the next dates in your area: https://www.blutspende.de/
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