Health News

Shoppers more likely to pay for upgrades when extra cost is an ‘add-on’: ‘Mathematically, it’s the same, and on consideration we can see that, but intuitively add-on prices just feel less expensive,’ says researcher

Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed

Read more
Health News

International team discovers unique pathway for treating deadly children’s brain cancer: Genomic bait and switch starves mutation that contributes to Diffuse Intrinsic Pontine Gliomas (DIPG)

An international team of researchers led by Yale University, University of Iowa, and the Translational Genomics Research Institute (TGen), an

Read more