The search for sustainable, healthy alternatives to meat currently hastwo paths: the meat-mimicking veggie burger and lab-grown proteins. But in the land of dairy, there’s only plant-based alternativeslikecashew “butter” and almond milk.
Whether you’re milking them or slaughtering them, industrial cattle husbandry is bad for the planet. Studies show it to be a key culprit in the climate crisis and a source of localized environmental damage. The refrigerator aisle has been full of plant-based dairy for some time, but now there are a few startups who, like the purveyors ofculturedmeat, want to take dairy one step further.
Already under siege by falling milk sales, Big Dairy lobbyists have been lashing out at makers of plant-based rivals as they grow market-share. But their next enemy may be coming from the laboratory, in the form of synthetic whey, and investors are already lining up.
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While fewer people are drinking cow’s milk, they’re still eating yogurt andcheese, and a crucial proteinthat comes from making those products is whey.It’s relatively flavorless and incorporates well into a range of food formulations for everyone from infants to adults. There’s already a huge market for it, as demand for whey protein and whey-based products is on the risethanks to consumerdemand for protein in everything, from bars to shakes.
The U.S. is the single largest exporter of whey products, with estimated salesof $10 billion last year. BCC Research said the category will grow by 6% annually through 2023. But for all its popularity, all that wheystill comes fromcows, a fact increasingly seen as a liability for climate- andhealth-conscious dairy and protein lovers.
Ryan Pandya saw an opportunity in this consumer conundrum. He wants to be the first to market a non-animal whey protein through hisSan Francisco area-based company,Perfect Day. Like other food startup founders, Pandya and partner Perumal Gandhiare both vegan. Rather than forego the taste of real cheese and dairy for poor vegan substitutes, the pair decided to invent their ownversion of the real thing. The startup focused on the well-worn food path of microbial fermentation—harnessing custom yeast and bacteria to grow the proteins that make milk taste like milk.
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But first, the company and others like it face some big hurdles: consumer squeamishness and regulatory reviews that may end up focusing more on the genetically modified organisms [GMO] used to makelab-grown whey.
Five years ago, Perfect Day joined the synthetic biology accelerator IndieBio as it searched for microbesthat could be engineered to make functional milk proteins. Today, it has more than 60 employees, $60 million in funding and says that it’sproduced one metric ton of lab-grown whey (for scale, the U.S. uses more than 200,000 metric tons of all types of whey annually).
Late last year, agriculture giant Archer Daniels Midland agreedto invest in Perfect Day as the startupseeks to lower the cost of makingwhey. “When you’re creating something that already exists, there is already an established price point,” said Victoria de la Huerga, vice president of ADM Ventures. “The goal for companies that are leveraging new technology to make new food is you have to make it affordable.”
Though it’s still early days, Perfect Day contendsits proteins require 98% less water and 65% less energy than that required to produce whey from cows. The company said ithopes to one day license its ingredients so they can be used by food manufacturers in a range of products—but those involved concede that scaling the effort won’t be easy.
Still, Perfect DayChief Technical OfficerTim Geistlinger said the process is “fully adaptive—you can do it anywhere in the worldand it doesn’t matter how hot it is.” Having come over from plant-based burger maker Beyond Meat, Geistlinger argued that“if you want to raise your flag on sustainability or tolerance to climate change, this one solves a lot of things.”
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While Perfect Day wants to be an ingredient supplier, food startup New Culture wants to make the end product: cheese from its own lab-grown casein, anotherprotein derived from dairy. In the lab, New Culture has crafted a super stretchy, believable version of mozzarella—the most consumed cheese in the U.S. A third startup, Motif Ingredients—a spinoff of Gingko Bioworks—is using $90 million in funding to focus on lab-grown dairy proteins asflavor and texture ingredients.
MattGibson, the New Zealand born founder of New Culture and a self-described committed vegan, said he didn’t like the non-dairy options on the market.“I just don’t think you can make cheese with any of the plant-based proteins,” he said.
There’s even a nonprofit working on lab-grown whey. Real Vegan Cheese, based in Oakland, California, has been researching how to make multiple casein proteins with bacteria, and plans to do the same with yeast. The group said it wants to disseminate its recipe so others can develop their own sustainable, animal-free dairy products.
Non-animal whey protein is new, and may require scrutiny by the U.S. Food and Drug Administration. ButNigel Barrella, a food industry lawyer who is of counsel to the Good Food Institute, said lab-made whey will be viewed by regulators as simply another GMO food product. Last month, Perfect Day filed a General Accepted as Safe petition (GRAS) with the FDA, a voluntary request for government review.
“In terms of the FDA’s attitude, it will be near the GMO product: functionally these are the same, there is no scientifically known difference between corn and GMO corn,” Barrellasaid.
And then there’s branding to worry about. Few people liketo eat something with “lab-grown” on the label, and vegans will steer clear of something labeled “milk protein.” As a result, Perfect Day wants to rebrand microbes used in food—yeast, fungi, bacteria—as flora, a more consumer-friendly term.
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“We are trying to explore how we can get a term for this industry that’s outside of plant-based,” said Pandya. “Something someone with a plant-based diet can eat, but it’s not from plants. It’s an animal protein, but not from animals.”
On Friday, the company plans to start building its public profile by selling via its website1,000 pints of ice cream usinglab-grown whey.“Most of the functionality in ice cream or cream cheese is all about the whey proteins and how it operates with air and water,” saidGandhi.
Nate Donnay, a Minnesota-based director of dairy insight for INTL FCStone,doesn’t see non-animal whey grabbing huge market share soon. “Sitting here in the heartland, no one is caring where the protein came from. They want it cheap and they want a lot of it,” he said. “If you can get cost down and the functionality there, the big companies will take it.”
Barrella, the food industry lawyer, said lab-made whey makers should play to their strong suit.
“I think it will be sold as a benefit of the product—lowerenvironmental footprint,” he said.“It will be incumbent on the producers of these products to market the benefits of theseproducts: milk proteins that don’t come from an animal.”
(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)
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Jul 12, 2019 15:22 IST
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