While hair remains the smallest category in the prestige beauty market, it is the fastest-growing followed by skin and fragrance, as makeup sales continue to decline, according to the latest figures from The NPD Group.
In the U.S., for the second quarter of 2019, hair grew 21 percent to $217 million. Makeup sales were down 4 percent to $1.79 billion. Skin care was up 7 percent to $1.4 billion, and fragrance was up 2 percent to $8.34 million.
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